Seems like everywhere you go now, you see coffee being brewed in Keurig machines. It's a simple design with wide appeal - you pop a single-use canister of coffee grounds into the machine, press a button, and out comes a hot cup of coffee. Wouldn't it be nice if there was an equivalent to instantly brew yourself a glass of beer? Pretty soon, there will be.
Keurig just formed an alliance with Anheuser-Busch InBev. Anheuser-Busch is the megabrewer behind most of the popular macrobrews that we know and love. The two companies are now in the development phase of a new product that will be the beer world's answer to the single-serve coffee brewer.
We don't know much. But in a recent joint press-release, they did say that the device will brew beer, spirits, cocktails and mixers. It will also be small enough to fit on your kitchen counter.
A prototype has yet to be produced, so we're all going to have to wait a while before we can try it out. Whatever the product ends up being will probably dominate the market, thanks to their extensive influence and marketing reach. But there's actually already a product on the shelves that does pretty much the same thing.
It's called the PicoBrew Pico, a home craft brewing machine. It's expensive, with an $800 price point. But it's pretty easy to use. You pour hops and grains into it, adjust some levels and wait a couple hours for the machine to yield your beer. If you're interested in home brewing but don't want to put in the hours and dollars to make a full homebrew operation, the Pico might be for you.
Otherwise, let patience be your watchword. The Keurig brewer is likely going to be less expensive than the Pico.
The Keurig brewer will cannibalize some of the design components of the Keurig KOLD, a flopped product that was made to brew cold sodas. At $370, not many people bit. Especially when the Soda Stream was so much cheaper.
But throw in the prospect of unlimited Budweiser and margaritas and you have a pretty major enticement to throw down some cash. Who knows, maybe it'll end up being cheaper than forking over $8 for a Coors Light again and again every weekend.
Though neither, certainly, will do any favors for your health and fitness. Pretty soon, the fantasy of having a beer fountain in your apartment are going to become reality.