Find Out Why Someone Sold Hot Dog Water

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People at Vancouver’s Car Free Day festival were charged $38 for unfiltered Hot Dog Water. Douglas Bevans, the Hot Dog Water CEO, promoted the product by saying, "We’ve created a recipe, having a lot of people put a lot of effort into research and a lot of people with backgrounds in science really creating the best version of Hot Dog Water that we could.” The beverage is packaged alongside an actual hot dog in a sleek glass bottle.

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It was being sold among the other, more traditional, food and drink stalls with literature that contained multiple claims. The sign, which can be seen below, says things like “keto compatible” and “lose weight, increase brain function, look younger, increase vitality.” There is also a full advertising pitch, complete with a lot of scientific language and references to patents, as well as testimonials from professionals, a home brewing method and product history. Over the course of the day, the booth sold around 16 gallons of the product for the “event price” of $37.99.

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They also offered Hot Dog Water lip balm, breath spray, and body fragrance. But there’s a catch. At the bottom of the advertisement, readers found some very important information, “Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.” Bevans, the performance artist behind the stunt, clarified that, “It’s really sort of a commentary on product marketing, and especially sort of health-quackery product marketing.” The fact that he spent over a thousand dollars to pull this off definitely explains the high price tag...

Twitter - @PakiFaloda

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